Hi, I’m Aimee.

I’m the founder of Vurve, an Integrative Wellness Practitioner, Sports Nutritionist, Pilates teacher, and speaker — but more than anything, I’m a woman who deeply understands what it feels like to hold it all together while quietly running on empty.

For years, I lived inside high performance.
The kind that looks successful on the outside — disciplined, driven, capable — yet feels disconnected, exhausted, and under‑nourished on the inside.

My work was never born from a desire to ‘fix’ women.
It was born from lived experience.

My story (and why this work matters)

I was born with Hirschsprung’s disease — a congenital bowel condition that shaped my relationship with my body from the very beginning. Chronic illness, digestive challenges, hormonal disruption, surgery, recovery, and the deep emotional layers that come with navigating health from such a young age became part of my normal.

Later came the more invisible struggles — burnout, nervous system dysregulation, under‑eating disguised as discipline, over‑giving disguised as ambition, and the pressure so many women feel to be everything to everyone.

I didn’t need another rigid plan.
I needed integration.

Movement that restored rather than depleted.
Nourishment that supported hormones, energy, and cognition — not just aesthetics.
Mindset work that honoured the nervous system, not forced positivity.

That realisation changed everything.

The Vurve Philosophy

Structure with softness.
Commitment with compassion.
Consistency over extremes.

Vurve is built on the belief that true wellness isn’t about doing more — it’s about doing what actually nourishes you.

My approach integrates:

• Evidence‑based sports nutrition
• Functional movement (Pilates, breathwork, low‑stress strength)
• Nervous system regulation and behavioural change
• Lifestyle and habit architecture for real life

This isn’t wellness that lives in silos.
It’s wellness that supports how you think, move, eat, lead, and live.

Who I work with

I support high‑performing women — founders, executives, professionals, mothers — who are deeply capable, deeply driven, and deeply tired of pushing through.

Women who:

• Feel successful but disconnected from their bodies
• Are exhausted by hustle‑based wellness culture
• Want sustainable energy, clarity, and resilience
• Are ready for nourishment that supports longevity, not burnout

You don’t need another rule.
You need support that meets you where you are.

What makes my work different

This work sits at the intersection of education, embodiment, and lived experience.

I don’t believe in extremes.
I don’t believe in restriction.
I don’t believe in one‑size‑fits‑all wellness.

I do believe in:

• Bio‑individual, personalised care
• Teaching you why your body responds the way it does
• Building trust between you and your body again
• Creating systems that make wellbeing sustainable

My role is not to control your health — it’s to help you lead it.

If you’re here, this is what I want you to know

You are not behind.
You are not broken.
And you do not need to earn rest or nourishment.

You are allowed to feel strong and soft.
Disciplined and deeply supported.
Ambitious and well‑resourced.

If this resonates, you’re exactly where you need to be.

Welcome to Vurve.

Where wellness is integrated, intelligent, and deeply human.